crisp insights provides consumer research and marketing advisory services with the objective of securing a voice for consumers in marketing decisions. We provide crisp recommendations that result in better RoI for businesses
Crisp Talks
Crisp Talks is our effort at de-mystifying and de-jargonizing concepts used in market research and marketing and bringing to life the role market research can play in saving organizations time and money
About us
There are businesses that take decisions based on gut because there just isn’t the time to involve the consumer, and then there are businesses that think data and insights are both four-letter words. The latter we can only offer our good wishes, for the former, crisp insights is the answer.
It started as a reunion of sorts, ex-colleagues from market research reliving the good old days, bemoaning the decline in quality of and expectations from market research, exchanging tales from the trenches on the frontline of influencing prospects and winning customers.
The conversation turned to the relevance of market research models developed for a TV-led world for a generation of digital-first consumers, the value of data reported in weeks when marketing decisions are being taken in real-time and finally, the continued exodus of talent from the market research industry.
By the end of the evening, we realized two things (1) we have an unfinished agenda in the world of market research and (2) we have the answers to at least some of the questions
About us
Partners
Expertise
We have an objective and analytical approach to frame the ‘right’ research questions to inform a client’s key business objectives
The team has honed its skills across years of experience and many businesses.
We specialize in bespoke research designs ensuring that each marketing problem is addressed through a custom research design and not a ‘pre- designed product’
We view every problem from multiple perspectives before choosing an approach to addressing the problem
We ensure efficiencies of time and resources by deploying innovative research protocols and automation
We are committed to delivering clear recommendations and not mere data We do not hide behind phrases like “it depends”
Testimonials
We have worked with Crisp Insights on a few projects and our experience has been top class.
We have experienced the joy of involvement of senior resources, excellent project execution and truly crisp learnings and insights.
Crips has shown intent of truly partnering the clients and embrace their business challenges as if their own. With best wishes.
We wanted insights on how our category and the overall superset is perceived by the consumer, existing and the one who have not converted too. The selection of centers and respondent selection for very precise and got all the answers that we wanted direction on.
Very responsive and open to discussions and deeper involvement by the team makes them a good long term partner.
We got the clear outcome from the research and hence successful. On point and on time, and the quality of work was good, and in-depth.
It was pleasure working with Ritesh, Kumud and Guru. This research is very helpful in putting together the right positioning for PizzaExpress in India.
Yes indeed the quant study was super helpful in playing a pivotal part of my thesis and more importantly the entire story to advocate for India as the new frontier for luxury. Must say I was not totally surprised at the results as I truly believed that a lot of the theory behind Indians not accepting International brands certainly needed to be further validated for personal luxury. I loved the “sound bites” from consumers on what luxury and personal luxury means to them. thank you.
We were looking for quick validation of our hypothesis and help in sharpening our TG definition. The research was of great value on both counts. The speed of response and the painless, smooth interaction a big . I would recommend crisp for their speed and professionalism
It was a pleasure working with Crisp as well and the work you did was very helpful in crafting the brand positioning for client brand.
Your perspective is super insightful; we truly appreciate the point of view and the great collaboration towards the project.
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Crisp talks is our endeavour towards demystifying and de-jargonizing concepts in market research and marketing.
