Starting the day after the first game of the IPL and through to the IPL finals, the 200-strong eDART team will be engaged in calling up individuals in the age-band of 15-65 across 60 cities of India to enquire if (1) They had watched the game the previous evening and (2) What brands did the notice in the broadcast.

The IPL is not just the most awaited event for cricketing fans, its also the biggest platform for brands and marketers. Around a 100 brands jostle for the attention of the viewers every game as sponsors of the event and teams and as advertisers.
Yet, even the most ardent fan of the IPL recalls at most 5-7 brands at the end of the game. Making an impact on what the viewer thinks of the brand is but the next step.

To know how are brands faring in the IPL this year AND which teams and players are topping the popularity charts with fans.

Sign up for a free copy of the eDART-IPL’25 Weekly Highlights.

For a brand investing in the IPL is a big decision, a considered choice. Getting the most out of the money spent on the IPL is critical to acing the brand and business’ goals for the year.

Being able to monitor what the investment is yielding on a week-to-week basis, offers the marketer the opportunity to get the most out the spends
1. Course-correcting message, edit strategy, etc as required
2. Informing internal teams with the details of what the IPL campaign is delivering
3. Boosting surround media in markets if required

To receive a weekly Brand Report tracking your brand’s impact among IPL viewers PLUS an end of the IPL Learnings deck.

Enquire Now